The circumstances occurred all of a sudden in the last months surprised us all and made the forecasts we had in mind at the end of 2019 partly obsolete. There have been an exponential increase in the number of questions asked by all the actors in the ecosystem. With a change of cycle going on, the launch of the new website aims to position Finnovista by the side of those innovators who have been looking for solutions since the beginning of the pandemic. stem to solve the important challenges of the future.
Why change now
Back in 2013, we committed to transforming the financial and insurance industry for the better. With all that Finnovista has built up during these last 7 years in mind, it is time to adjust ourselves to a new reality and take advantage of the path we have walked until now to continue providing solutions. At Finnovista we believe that innovation is the seed of all the answers in the so-called ‘new normality’.
Innovation, when well executed and result-driven as we understand it at Finnovista, and resilience, are the two skills that bring economic units back on the growth path.
From Finnovista we want to position ourselves by the side of the large corporations that need to promote innovation to adapt to the new reality. By the side of our entire network of partners that seek to amplify their message in the ecosystem. By the side of entrepreneurs who strive to innovate and provide solutions to society through technology, and by the side of journalists and media that support startups programs, initiatives and projects that promote collaborative innovation by publishing them and helping reach more people.
Our web as the meeting point for all the actors of the ecosystem
Our goal is to make our new website a meeting point for those who are looking for efficient and result-driven solutions to continue growing in a VUCA (volatile, uncertain, complex and ambiguous) environment like the current one, and those who, through entrepreneurship, offer technological solutions to make society a better world with greater accessibility to finance and insurance.
From the beginning of this project, we wanted to make it a collaborative process, including some of our closest collaborators, who helped us confirm what we already imagined. For 7 years, the previous website met its purpose of supporting us in communicating our mission in Latin America and Spain. However, it needed to make searching information and calls for startups easier to find and applied to, as well as to show in a more visual and clearer way our capabilities for corporate clients and the valuable insights shared in our Radars and Reports for the ecosystem.
Our previous website failed at making clear our startups calls and how to apply to them. Also our services to corporate clients went unnoticed, so what our proposal of value wasn’t clear enough. Besides, it offered a huge amount of valuable content but the user journey was not so easy and visual.
Therefore, with this new website we respond to all these demands, but we also place ourselves at the starting point to face a renewed mission: to adjust our portfolio of solutions so that our collaborators, both startups and corporations, obtain tangible, fast and reliable results from their innovation activities in a context of great economic uncertainty.
The path we have walked to give light to this new website
Resilience is said to have four components:
- the resistance,
- the recovery,
- the redirection and
- the renewal.
Since the beginning of the crisis, we have focused on excelling in these four areas and the launch of our new website is in line with this philosophy.
During these last months of unpredictable changes to which we have all had to adapt quickly, we have taken care of our environment, our team and our network to cope with the shock of the activities that were going on. We have put the emphasis on maintaining the necessary muscle tone to return to pre-crisis activity levels as soon as possible.
We have been working on and continue to work to offer, in the coming weeks, new solutions fully adapted to economies in crisis. With this new website, we present ourselves to our network with a renewed face and ready to face the challenges of a new era. And we do it, moreover, in a much more visual, attractive and easy way.
How did we get here?
- Benchmarking: we have identified industry best practices and adapted them to Finnovista values and objectives.
- Stories: We have contacted the people around us to hear how Finnovista has added value to their projects.
- Content migration: as we will do in the coming years in our business, we have built the new website on the basis we already had: the value content generated so far, and the enormous capacities already created previously to continue accumulating knowledge about the ecosystem and sharing it in a more visual and attractive way with our network.
Fast iteration and testing: we work with startups and have learned from their agile ways of working: create ideas, test, learn and iterate until an optimal result is achieved.
Brand new but with the same essence as always
Finnovista new website is the best access point for entrepreneurs, innovators, corporate executives, CEOs, regulators and actors in the innovation ecosystem in Latin America and Spain who want to access all the tools Finnovista puts at their disposal to innovate with a focus on results and growth.
For the first time, we share our cases stories so that corporate clients and also the entrepreneurial community can learn from experiences that have radically and positively transformed the Fintech and Insurtech ecosystem in Latin America.
For our corporate clients, we provide a full range of solutions:
- You are 1 click away from contacting our experts.
- We list the benefits of contracting our innovation solutions.
- Expected results can be projected through the KPIs and track record of results obtained in our stellar programs.
- We provide all the data from our network and our partners so you can better understand Finnovista roots in the ecosystem.
For entrepreneurs, we knew that on our previous website was easy to get lost on looking for information on our programs, events and Radars. Now you can find everything in a simpler and more visual way. You will be surprised to see everything that we at Finnovista have prepared for you.
For journalists and media, we finally put a press corner with all our information and the ecosystem in one place. In addition, in our new website we wanted to make your work as easy as possible and we offer you:
- Become part of our database of journalists to receive our press releases and be invited to our media tours and events.
- Access to all our communications in one click.
- Find out what reports and news have published about us.
- Learn more about what kind of information, opinions and insights our community can support you with in our Multimedia Space.
For our network of community partners, Finnovista has always been an impact organization in the community. Therefore, with this website we wanted to make it much easier for our partners to discover how we can support with our network to further promote activities and the success of calls.
it much easier for our partners to discover how we can support with our network to further promote activities and the success of calls.
Giving priority to the user experience
To invest in innovation is necessary to continue growing and, above all, to adapt to technological, economic and social advances. In our case, we have applied innovation in order to advance, improve and adapt to new market requirements through this new website.
Being aware of everything that our collaborators missed in the previous website, improving the user experience has been one of our major focuses in this project. Now all the information has been easier to find, we have been able to make user journeys shorter and implemented forms for immediate download in a matter of seconds.
The project in numbers
We want to share with the ecosystem the way of working developed in these past 7 years. Therefore we are happy to show in numbers how we did our benchmarking, how many hours we put into this project, how we have designed the new corporate image and how we have created a virtual space to show the importance of collaborative innovation.
- Errors solved: 325
- Features analized in our benchmarking: 470
- Testing hours: +80
- Mock-ups created: 73
- +30 quotes by our entrepreneurs and clients
- New case stories: 6
Adapting our brand to a new cycle
In a project like this, in addition to the current economic environment, we have seen the importance of adapting our brand to the new reality and to our second stage on this innovation road: now our new website truly shows Finnovista innovative, transformative and collaborative character.
We define ourselves as an impact organization that has found in the collaboration between corporations and entrepreneurs the way to disseminate a way of doing things based on honesty, collaboration, empowerment of all the agents of the ecosystem, enthusiasm and excellence in the results.
Therefore, in this brand new website you will see more light, more dynamism, more presence of all the nodes that share our network. A new colour palette that offers the perfect balance between the essence of Finnovista, entrepreneurial dynamism and the power of the industry.
The future has changed drastically in the last few weeks. At Finnovista we have seen this as an opportunity to offer new answers. We innovate to make an impact, we innovate to get results.
Join us in this new adventure!
